Penny Market
— Penny is Renewed

Agency: White Rabbit Budapest
Production:
Role: Creative strategist, Art Director and Designer
Year: 2021

Penny, one of Europe’s leading supermarkets, faced challenges with its reputation and stores in Hungary. It then underwent a significant renovation and rebranding initiative called “One Step Ahead,” transforming it into a nearly unrecognizable, modern supermarket while maintaining its quality products. To support this, we developed the Penny Channel communication platform, which effectively relaunched the brand as a whole new market. This idea won the pitch, and Penny became the agency’s largest client, using the communication platform to this day.

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