Buick
— #SeeHerGreatness

Hire: Monster Studio
Client: Leo brunnet Detroit
Role: Art direction & Motion
Year: 2022

Strategy: Our primary target was women, aged 30-45. We didn’t want to create another campaign showing female athletes doing incredible things. We’ve seen enough; we already know what they’re capable of. We needed to show that despite their amazing abilities, women still get significantly less media coverage than men. So, our strategy was to demonstrate this lack of visibility, and we wanted to bring it to life in a way that hadn’t been done before.

Execution: The campaign included 3 TV spots, social videos, influencers, a TikTok challenge, digital and print, and an event.

Case Study

Films

PR Event & Live

News portals

https://www.lbbonline.com/news/buick-cars-spotlights-female-athletes-achievements-for-ncaa-march-madness

https://www.adweek.com/agencyspy/buick-highlights-great-moments-in-womens-sports-that-you-probably-didnt-see/175819/

https://www.eventmarketer.com/article/buicks-ncaa-sponsorship-see-her-greatness/

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