WWF HU
— #KeepLivingCoral
Agency: White Rabbit Budapest
Photographer: Thirza Schaap
Role: Art Director
Year: 2019
For 2019 Pantone picked Living Coral as the Color of the Year. But corals are in real danger: the world has already lost about 50% of coral reefs that play crucial role in maintaining healthy marine ecosystems.
Inspired by Pantone's colour choice, our poster campaign recreated Pantone’s Living Coral visual, using garbage taken from the oceans: a contradiction that exposes the naked truth. The campaign became an online phenomenon. It was featured in the most important news portals and online magazines, with 12,8 M people reached, 760% rise in mentions and 137% rise in brand interaction.
Case Study
Print ad
News portals
https://wwf.panda.org/wwf_news/?342556/The-Colour-of-the-Year
https://www.dandad.org/awards/professional/2019/photography/231350/keeplivingcoral/
https://clios.com/awards/winner/print-out-of-home-technique/wwf/keeplivingcoral-73857