Tiête Plaza Shopping
— Self-Exam Mannequin

Agency: White Rabbit Budapest
Production: Purusha Filmes
Role: Art Director
Year: 2021

Breast self-exam (BSE), if performed regularly, can be an important way to find breast cancer early, when it’s more likely to be successfully treated. However, due to the Covid-19 pandemic, there was a massive, more than 40% fall-back in diagnosing and treating breast cancer patients in Brazil.

When the re-open took place in one of the biggest shopping malls in Sao Paolo, Tietê Plaza, we set up special mannequins in the most important international and local fashion stores: mannequins doing breast-self examinations.

We displayed these mannequins in dozens of different stores during Pink October – the breast awareness month. The mannequins caught the attention of shoppers. In the fitting rooms of the stores we also applied detailed guides and instructions on how to perform breast self-examination properly.

Case Study

Board

News portals

https://www.lbbonline.com/news/tiete-plaza-shopping-malls-fashion-store-mannequins-teach-breast-self-exam

https://www.theinspiration.com/2021/04/the-self-exam-mannequin-by-white-rabbit-budapest/

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