Santander
— #VendaSeuPeixe
Agency: Porter Novelli
Production: Vbrand
Role: Art Direction, Motion and Editor
Year: 2018
In 2017, Santander lacked a distinct market positioning compared to other Brazilian banks, despite launching a campaign with the slogan “What we can do for you today.” In response to the economic crisis affecting small businesses, we introduced the “Sell Your Fish” campaign, aiming to support and reward micro and small entrepreneurs who consistently demonstrate resilience and creativity. The winner received exposure to 1 million YouTube viewers, along with a media investment to reach this audience, reinforcing Santander’s commitment to supporting local businesses.
Case Study
Teaser
Board
News portals
https://grandesnomesdapropaganda.com.br/anunciantes/santander-lanca-campanha-venda-seu-peixe-que-premiara-empresarios/
https://www.sodapop.com.br/vendaseupeixe-inscricoes-para-concurso-terminam-dia-20-de-dezembro/
https://clios.com/awards/winner/print-out-of-home-technique/wwf/keeplivingcoral-73857