Unilever
— One tree one voice

Agency: Critical Mass & Porter Novelli
Production: Kauzare Filmes
Role: Art Director and Motion
Year: 2016

As part of the brand's vision for a more sustainable future, we started with an important fact: a tree in the city is safer than a tree in the forest. To demonstrate this, we gave trees a "voice" by projecting presenter Didi Wagner's face onto trees in Sao Paulo, with messages about how we should think about the world and care about nature and its importance. And a video for social media to encourage people to join the #OneTreeOneVoice movement.

Case Study

Films for social media

News portals

https://www.provokemedia.com/latest/article/chile's-extend-comunicaciones-locks-up-six-latin-american-sabres

https://www.clubedecriacao.com.br/acervo/didi-wagner-apresenta-uma-arvore-uma-voz-da-unilever/

https://grandesnomesdapropaganda.com.br/anunciantes/unilever-da-voz-as-arvores-em-nova-campanha-contra-o-desmatamento/

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