Tresemmé
— #ThisChangesEverything
Client: Unilever
Agency: Porter Novelli
Role: Art diretor, Designer and 3D
Year: 2017
TRESemmé was re-launched in Brazil and needed a high-impact strategy to reinforce its quality and performance among Brazilian consumers. As a creative solution, we leveraged the popularity of reaction content by creating a press kit that allowed influencers to generate engaging content instead of just static photos. This approach resulted in the organic engagement of 400 influencers, generating over 380,000 interactions and 1,575 stories shared across social networks, significantly boosting the brand’s visibility.
Case Study
News portals
http://www.jessicabraga.com.br/2018/09/resenha-tresemme-isso-muda-tudo.html
https://www.allthingshair.com/pt-br/como-cuidar-dos-cabelos/como-ter-cabelos-saudaveis/tresemme-issomudatudo/
https://www.instagram.com/p/Bi18CCpAuqs/?utm_source=ig_web_copy_link