Vitality
— Running World Cup
Agency: Made Group
Role: Art Direction, Deisgn and Motion
Year: 2021
The task was to create a digital campaign for the Vitality Running World Cup, a virtual race held simultaneously across multiple countries to raise awareness and support for polio vaccination, with Brazil as one of the participating nations. Since it was a global event, the communication needed to reflect a unified identity.
We modernized the visual style, adhering to brand guidelines while enhancing the message. Influencers and coaches were encouraged to use their authentic racing terminology, making the campaign more dynamic and relatable.
Key Visual
Web page & Social
News portals
https://www.facebook.com/watch/?v=268195905163219
https://www.discovery.co.za/vitality/running-world-cup