Prudential
— This is my climb
Client: Prudential International
Agency: Made Brazil
Role: Art director and designer for advertisign and film
Production: 100Limites
Prudential creates a brand-funded content platform to talk about our purpose, vision and values, which need to be reaffirmed in countries where there is no confidence in the insurance industry.
The Rock of Gibraltar has symbolized strength for almost 150 years. When we see Gibraltar, we are immediately reminded of how Prudential has helped millions around the world to overcome the most challenging moments of their lives, to bravely and successfully face their personal climbs. Now we want to inspire more people from all walks of life to conquer their own climbs.
YT: https://www.youtube.com/@thisismyclimb
Pilot:
