Prudential
— Rock in Rio

Agency: Made Group
Illustration: Estúdio CAXA
Role: Concept Illustration, Art Director and Designer
Year: 2022

With the concept “If there’s Rock, there’s Prudential,” Prudential developed a fresh visual identity for its role as the official insurer of the 2022 event, ensuring protection for everyone involved—the artists, the audience, and the overall experience.
By breaking down the elements of the illustration, Prudential effectively communicated with each target audience in a personalized and cohesive manner, creating integrated communication.

Key visual

Board

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