Buick
— #SeeHerGreatness
Hire: Monster Studio
Client: Leo brunnet Detroit
Role: Art direction & Motion
Year: 2022
Strategy: Our primary target was women, aged 30-45. We didn’t want to create another campaign showing female athletes doing incredible things. We’ve seen enough; we already know what they’re capable of. We needed to show that despite their amazing abilities, women still get significantly less media coverage than men. So, our strategy was to demonstrate this lack of visibility, and we wanted to bring it to life in a way that hadn’t been done before.
Execution: The campaign included 3 TV spots, social videos, influencers, a TikTok challenge, digital and print, and an event.
Case Study
Films
PR Event & Live
News portals
https://www.lbbonline.com/news/buick-cars-spotlights-female-athletes-achievements-for-ncaa-march-madness
https://www.adweek.com/agencyspy/buick-highlights-great-moments-in-womens-sports-that-you-probably-didnt-see/175819/
https://www.eventmarketer.com/article/buicks-ncaa-sponsorship-see-her-greatness/